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Maine Lobsterboat Races are a National Hit

August 23, 2007

Lobsterboat Races Gain Attention of National Audience

Persistence Media's trailer for the docu-reality style TV show Relentless Quest, World's Fastest Lobsterboat, posted to the video site, ranks #1 on Google searching with the keywords "relentless quest." The video has received thousands of views since first being placed on in late June.

National attention for lobsterboat races was also documented with a July 16 New York Times article on the front page of the national section featuring the races in the lobstering mecca of Stonington, ME. The article ranked in the top-ten most e-mailed stories of the online version of the Times.

"Americans got a taste of Maine's unique lobsterboat racing scene through the Relentless Quest video on You Tube and the New York Times coverage," says Persistence Media Executive Producer Gene Landry. "Apparently people are really attracted to the sport. That certainly bodes well for the popularity of the nationally distributed TV program we're planning with Relentless Quest in HD."

Based in Portland, Persistence Media has already captured nearly 50 hours of high-definition video from the first five lobsterboat races this season. Landry says the production could take several paths depending on which TV networks agree to broadcast the races. Landry says the possibilities include a series of half-hour reality-style shows on the network of the Boston Red Sox (NESN), a one-hour docu-reality show for distribution on a national HD network, and a documentary for release at independent film festivals.

Persistence Media is a multimedia company with expertise in the development and distribution of television programming designed to extend sponsor brands while entertaining audiences across all digital platforms. Projects in addition to Relentless Quest, World's Fastest Lobsterboat include: the LL Bean Guide to the Outdoors, a half-hour hunting/fishing program involving complex travel and production staffing and resulting in stunning television; and the award-winning 30-minute regional NASCAR show Inside Line, winner of the 2007 Maine Documentary Film Competition.