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Persistence Media Revs up Production with Inside Line

June 28, 2005

Beginning this weekend a new TV series focused on regional motor sports action will premier on the New England Sports Network (NESN). Inside Line will be broadcast throughout the region at 11:30AM on Saturday mornings for the next 17 weeks with two rebroadcasts of the same program the following week. The half-hour, reality-style program focuses on the lives, motivations, families and personalities of regional racing legends as well as its rising stars. Inside Line was developed by a creative team of experienced TV professionals with the singular objective of producing a popular show. The program's compelling stories are more than event coverage for the die-hard race fan; they're entertaining for a broad audience.

According to Inside Line Executive Producer Gene Landry, "With substantial TV attention focused on NASCAR's premier tours, Inside Line captures the action, excitement and intensity of New England motor sports competition. Inside Line fills a void in motor sports TV programming by covering drivers and events overlooked by the national media but attracting a significant fan base."

NESN is the network of the Boston Red Sox reaching more than four-million TV subscribers across the six-state New England region. Persistence Media is a multimedia company based in Portland, Maine with expertise in the development and distribution of television programming designed to extend sponsor brands while entertaining audiences across all digital platforms.